waveform campaign

waveform campaign

when presented with the opportunity to re-invient the the visual identity of the "Upper West Side bastion of unconventional programming" (New York Times ) that is symphony space, i felt the design needed to communicate the organization's vibrancy, diversity and movement into the future.  to create the campaign first each genre (music, film, etc) was assigned a color, then a recording was made of the name of each genre being spoken.  the waveforms generated from these recordings were used as the basis for each illustration. combined, they create the diverse rainbow of symphony space's programing and artists.

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Waveform Campaign: Season Brochure

Waveform Campaign: Season Brochure

music callout page, Royal Opera House Cinema event list
 symphony space, 2013

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Waveform Campaign: Season Brochure

Waveform Campaign: Season Brochure

literature callout page, selected shorts featured event
symphony space, 2013

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Waveform Campaign: Season Brochure

Waveform Campaign: Season Brochure

film callout page, Thalia Film Club event list
symphony space, 2013

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Waveform Campaign: Season Brochure

Waveform Campaign: Season Brochure

family callout page, Just Kidding event list
symphony space, 2013

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Waveform Campaign: Season Brochure

Waveform Campaign: Season Brochure

2013-14 season brochure spreads
symphony space, 2013

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